How to choose the best Keywords For Content Writing
Choosing the best Keywords For Content Writing is an important task but some rewriters don’t pay enough attention to it.
The right Keywords For Content Writing can make a big difference in the performance of your content, so what are you waiting for?
Learn how to choose the best Keywords For Content Writing now!
Why you need effective Keywords For Content Writing
Keywords are what get you found online, so you really need to give them the attention they deserve.
Search engine crawlers use keywords to determine the topic of your article. They then decide your ranking by comparing your article with others targeting similar keywords, evaluating it based on relevance and popularity. Basically, the better your keywords, the higher your rankings. However, you also need to have top-notch, valuable content because only the world’s best Keywords For Content Writing won’t help you rank high in the SERPS.
Without the best Keywords For Content Writing, search engine crawlers or potential customers won’t find your article, which can lead to lost revenue – and we don’t. want that!
Luckily, we have some helpful tips that can help you:
What makes a good keyword? There are three main factors that help create the best Keywords For Content Writing:
Specificity Keywords For Content Writing
Long tail sentence
Actual search terms
Let’s look at the first two factors with an example. Imagine you own a bicycle shop in Milton Keynes. She specializes in cycling and often rents bicycles to tourists. The keyword “bicycle” or “bicycle” won’t suffice – it’s too general to be extremely difficult to rank for. So you need a little more detail. This may include: Type of bicycle – “racing bike”
Where You Live – “Milton Keynes Bike Race”
The services you offer – “racing bike rental in Milton Keynes”.
As you can see, the name “keyword” is a bit confusing – “keyphrase” might be a better description since you can use more than one word. By using long-tail phrases, you can be much more specific, reducing the competition for ranking positions.
Region-specific keywords are also important because they tell search engines where your business is and help local customers find you.
The third factor, using actual search terms, is very important. You must use terms that potential customers will search for, or your page will never appear.
Think about what questions they might ask and how you would find your content online if you’re looking for it. Knowing your target market helps a lot, so consider creating audience characteristics to help you.
This field becomes increasingly important as semantic search evolves. These new techniques aim to improve accuracy and produce more relevant results by understanding searcher intent and the contextual meaning of search terms. That means you need to understand that too!
Voice search is also on the rise, so you should factor that into your keyword plan.
People ask questions in their searches without using discrete key terms. For example, instead of ‘hire bicycles in Milton Keynes’, they will ask ‘where can I find bike rentals in Milton Keynes’. So your keywords should incorporate elements of these questions.
How to choose the right Keywords For Content Writing
We’ve explained the why and the what, so now it’s time to move on to the implementation part. Here’s how we recommend choosing Keywords For Content Writing:
Generic business know-how won’t get you very far. Proper keyword research is the only thing that will enable you to make an informed decision about which terms to use.
Start by creating a list of topics related to your business – topics you often blog about are great places to start.
For the bike shop example, it will look at topics like tire pressure, local trails, races/events, and famous riders.
From this list, think of specific keywords you might want to use. Think about what you would require to find information on these topics. Write down everything you can think of, you can always reduce your list if it gets too long.
Choose what you think are the top keywords for your list, type them into Google, and scroll down the page. Here you will see related search terms – all of which can serve as target keywords.
If you want more ideas check out Answerthepublic.com – they generate actual search terms based on the keyword(s) you enter.
2. Plan and test
By now, you probably have a pretty long list of keywords to use. However, you need a little more information before you start using them. Planning and testing is the best way to minimize them.
Use software like WordTracker and Google Key Planner. These will help you narrow down your list based on quantitative data. It will tell you things like:
The amount of search traffic for that keyword
Competition for this keyword
Click and cost performance forecast (if you have to choose the PPC method)
The software will also give you some Keywords For Content Writing ideas that you might not have thought of, so it’s definitely worth a look.
Check where you currently rank on Google. Enter your chosen keyword and see if you rank on the first page. If not, you really need to get to it: 75% of searchers don’t make it past the first page!
3. Put keywords in effective positions
It’s not just about the keywords you choose, but also about where you put them. Here are the important places your keywords should have:
Metadata (title, description, targeted keywords and URL)
Use tools like Yoast to determine your SEO score and whether your keywords are being delivered effectively.
When placing keywords in your text, make sure they are relevant and in harmony with the rest of the text. Otherwise, you run the risk of Google spamming your keywords and getting penalized. If that happens, you won’t rank well for a while!
Aim for organic copy that mentions a few keywords within, but don’t go overboard. It’s best to let these keywords guide your content strategy and then they’ll fit in perfectly. You may want to consider testing your content and updating your old content to make sure everything is centered around these new main keywords.
Common Keywords For Content Writing mistakes:
There may be some obstacles on the way to keyword success, but we’ve tried to anticipate them so you don’t have to worry. Here are the most common mistakes people make when it comes to keywords:
They rely on paid/PPC ads – It’s not smart that 70-80% of consumers still ignore these ads. Organic search is definitely better (and cheaper)!
They don’t use analytics – Many people have a “set it and forget it” attitude, but measuring ROI and performance is key to making sure your strategy is working and you’re achieving your goals !
They don’t think about the audience – Consider searcher intent – your keyword has to go some way to answer their question (who, what, where, and why).
They choose the most popular keywords – Popularity = more competition = harder to rank for. Choose niche keywords or phrases that have lower search traffic but are easier to rank for.
They can’t spell – Spelling and grammar are important for keywords, so check it out!
That’s it, you can now choose the most effective keywords possible for writing content and start improving your search rankings. Good luck!